LOS LOCOS CHILLI SAUCE
packaging design & CONCEPT
Dam Fine Products produce a dam fine collection of chilli sauces.
They asked me to create a brand that can be ordered as a set of 4 online.
Drawing inspiration from the origin of the chilli, I based the designs on Mexican wrestlers, or Luchadores. I called them 'LOS LOCOS' - The crazy ones!
I started by creating a character for each sauce variant:
Jalapeño, Smoked chilli, Hot chilli and Extra hot chilli
While each front label was designed to look like a Luchadores' wrestling mask,
the back label took on the form of a flapping cape.
Back label copy:
A body-slamming
sour sauce made
with locally sourced
jalapeño and a base
of vinegar and lemon
juice. Great with fish, chicken, salads & pizza.
Back label copy:
Can you handle this
smoke? Naturally
smoked Thai chillies
with a tomato base.
Great as a condiment or
as a kick-ass marinade.
Back label copy:
One of the heavy
weights: Red Thai
chillies, slammed
into a tomato base.
Great as a condiment
or to use in cooking.
Back label copy:
The King of the
ring sting! Habanero chillies, crushed
into a tomato base.
Great as a condiment
or to use in rather
aggressive cooking.
The collection
Next up I designed a logo for the 4 of them together, as well as a box that will carry the set of 4.
Social media
For the social media campaign, we developed these 4 characters even further, giving them a bit more personality.
